Pineapple Financial rebrands as Pentiv, launches AI platform for mortgage agents
As mortgage brokerages face pressure to speed up origination and improve client service, AI-driven tools embedded directly into agent workflows could reshape how brokers source, qualify, and close deals—intensifying competition among proptech and fintech vendors serving the lending side of CRE and residential transactions.
https://www.finextra.com/pressarticle/111295/pineapple-financial-rebrands-as-pentiv-unveils-agents-for-mortgage-brokers?utm_medium=rssfinextra&utm_source=finextrafeed · ★ interesting